Symfollies in my post
I went to the post yesterday and a large white package was dangling from my box.
The package was from the creators of Symfollies. I got an email from the BMC group this week about distribution and now I have a big white envelope from their company. The company is interested in working with my company to distribute their products and the envelope contained a sample DVD of their work, a Demo DVD and a copy of the presentation I saw in Frankfurt.
I need to test the product on more children but my daughter was very willing to sit through the whole DVD which is just classical music with an animated story. Each story involves a group of musical instruments and the musical instruments talk to each other through classical music. There is no words or traditional dialogue. The animation reminds me of the Veggie Tale series from the United States but the instruments have their arms connected to their bodies... it always bothered me in Veggie tales that they can hold things without having any arms.
So my daughter likes a wordless music DVD. That is great but you have to be careful marketing a product without dialogue in Germany. Most things without dialogue in Germany are narrated. One German adult who watched the DVD asked "what is the point?" Ouch. If a German adult does not understand the point of the DVD by watching it, then I have to be careful how it is marketed and distributed.
I did find one website that talks about Symfollies as a perfect product for babies. It does remind me of the Baby Einstein DVDs in that they use music with visuals, but this series is much more entertaining for older children. So it might be useful to initially classify the product as a product for babies and preschoolers.
As I ponder a catalogue and distribution, Florian Dargel made an excellent suggestion. He suggested that I use the mini musicals and the product line from Symfollies on give away DVDs for magazines. I use one mini musical/symfollie episode and get a huge exposure for the product lines and for distribution. I thought this was an excellent idea.
Last week I contacted a German parent magazine who said they were interested in working together but they are a free magazine.. I am not sure they would be able to handle the DVD component.. I might have to go with magazine that is sold in the bookstores...Florian suggested something like Eltern, so now I will hunt down a magazine geared towards mothers.
So pursuing a magazine publisher is now on my to do list along with calling a few people to schedule appointments. One of those appointments involves a company that keeps getting thrown in my face. I may sometimes be slow, I may always be stubborn but I try never to be stupid. Hopefully, I will be able to figure out a way to work with this company.
The package was from the creators of Symfollies. I got an email from the BMC group this week about distribution and now I have a big white envelope from their company. The company is interested in working with my company to distribute their products and the envelope contained a sample DVD of their work, a Demo DVD and a copy of the presentation I saw in Frankfurt.
I need to test the product on more children but my daughter was very willing to sit through the whole DVD which is just classical music with an animated story. Each story involves a group of musical instruments and the musical instruments talk to each other through classical music. There is no words or traditional dialogue. The animation reminds me of the Veggie Tale series from the United States but the instruments have their arms connected to their bodies... it always bothered me in Veggie tales that they can hold things without having any arms.
So my daughter likes a wordless music DVD. That is great but you have to be careful marketing a product without dialogue in Germany. Most things without dialogue in Germany are narrated. One German adult who watched the DVD asked "what is the point?" Ouch. If a German adult does not understand the point of the DVD by watching it, then I have to be careful how it is marketed and distributed.
I did find one website that talks about Symfollies as a perfect product for babies. It does remind me of the Baby Einstein DVDs in that they use music with visuals, but this series is much more entertaining for older children. So it might be useful to initially classify the product as a product for babies and preschoolers.
As I ponder a catalogue and distribution, Florian Dargel made an excellent suggestion. He suggested that I use the mini musicals and the product line from Symfollies on give away DVDs for magazines. I use one mini musical/symfollie episode and get a huge exposure for the product lines and for distribution. I thought this was an excellent idea.
Last week I contacted a German parent magazine who said they were interested in working together but they are a free magazine.. I am not sure they would be able to handle the DVD component.. I might have to go with magazine that is sold in the bookstores...Florian suggested something like Eltern, so now I will hunt down a magazine geared towards mothers.
So pursuing a magazine publisher is now on my to do list along with calling a few people to schedule appointments. One of those appointments involves a company that keeps getting thrown in my face. I may sometimes be slow, I may always be stubborn but I try never to be stupid. Hopefully, I will be able to figure out a way to work with this company.
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