Cosmopolitan magazine seems a bit confused

You know there is something wrong at a magazine when the advertising gets confused. When I pick up certain magazines, I expect to see certain ads and when someone gave me the latest cosmo magazine so that I could read about how to be a bigger bitch, I was perplexed to see ads from Wal Mart and JC Penny. What is happening?

Yes, I go to Wal Mart (when I live in the US) but I would never buy my clothes there and I would never consider Wal Mart an upscale store. It is where I buy cold medicine and toilet paper. Is that what Cosmo is trying to say? They are no longer upscale? Is Cosmo trying to say they are middle America like Reader's digest?

Who owns a Gucci purse and shops for their clothes at JC Penny?

The articles in Cosmo are light and designed just to fill space. There is never any new information and they don't even try to pretend to be journalists... they are just having fun.. which is fine when the advertising is good but when the advertising sucks, I really don't want to have the magazine filling up space on my desk. I would rather have Vogue or Elle with all their cool advertising.

I already told my friend not to bring me another Cosmo. This is the second issue with this crap in it and I am not interested in seeing anymore. When you decide to go upscale again, please let me know.. or go and start putting some content in that is useful like recipes.

Comments

Nancy said…
Funny post, Emmy.
I never thought COSMO had any class at all. Wal-Mart works just fine for them. Now, I would not expect VOGUE to be sold there.

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