Pepsi Blames the Economy, High Gas Prices and Eating Healthy for their Problems
Pepsi is cutting jobs. I don't drink Pepsi so I don't really care but I found their justification puzzling. This should be a great time for the snack company! Yes, people may have lost equity in their homes and they may have to buy expensive gas but that is not going to stop them from snacking. That is an American hobby. I agree that people may not buy the 2 dollar soda at the gas station but they will just take it with them when they leave the house. Also, since people are unable to go out for entertainment, they will stay home, snack and watch movies, play boardgames or their Wiis.
Pepsi also says they are going to revamp their lines.. repackage them....
What I learned so far from interviewing thought leaders is that you need to concentrate on your core business and brands when things get tough.. not make new products necessarily but focus on your strengths and get rid of things that are not making enough money, are not adding to your brand.
Yes, laying off workers may seem like a good idea but when your product is water with chemicals added into it, or comfort foods.. the last thing you should be doing is cutting out your marketing.. that is where you are getting your consumers attention..
FOCUS that energy and money on your core products...
Pepsi also says they are going to revamp their lines.. repackage them....
What I learned so far from interviewing thought leaders is that you need to concentrate on your core business and brands when things get tough.. not make new products necessarily but focus on your strengths and get rid of things that are not making enough money, are not adding to your brand.
Yes, laying off workers may seem like a good idea but when your product is water with chemicals added into it, or comfort foods.. the last thing you should be doing is cutting out your marketing.. that is where you are getting your consumers attention..
FOCUS that energy and money on your core products...
Comments
Times are very bad. Discretionary spending will be dropping, people will only buy essentials.