Zune lets you share music

I just read an article in the NY times talking about Microsoft's Zune and Apple's Ipod.    In the article, the writer talks about how the market is defined by the brand and not the technology but that is not just Microsoft's problem is it.. people buy microsoft because of the brand not because of the quality  of the products... so there must be something wrong here... why does Microsoft have so few customers with brand loyalty? 

Also, I do not think that Ipods are invincible.. It really depends on distribution and getting the 50 percent of the market that Sony is targeting.  If you can get women to buy the Zune, then you will be doing ok.. the thing is that women have no clue that Zune exists and only know about the ipod because their kids have it, someone bought it for them or they hear it in the media ALL THE TIME ... what do women use the ipod for?  I listened to a podcast on my ipod last week and the two southern women were discussing how they carried all their photos on their ipod... so it now replaces having photos in your wallet... they were not carrying music.. they were using the ipod to share information  . something very very feminine... using technology to bond with other people instead of isolate themselves... the ipod now has an enormous memory to store all kinds of media.. and women are choosing to use it to store family photos and memories.