What Is Vanity Fair? A Magazine? Are You Sure?
When Vanity Fair first starting publishing in Germany I was excited. I like this magazine. I really liked the introductory price of one Euro. The problem was that the one Euro was a teaser. A few months later, they raised the price to two Euros and I just did not see the point. For some odd reason, the magazine was worth one Euro but not two.
Today Renia Edwards sent me the link to an article about Vanity Fair and how it is struggling in Germany.
Yes, of course you are struggling. Did you think spending 600k dollars a week would make a magazine successful in Germany? Germans are not spontaneous people. Germans are conservative. They make changes only when forced to make changes or when you show them that it is going to be useful OR if you are a good deal.
A magazine that is interesting and costs a Euro is a good deal and Germans would have continued to buy the magazine for one Euro. If you kept that strategy up for a year, you would have had enough people hooked on the magazine that an increase in price would have been ok and you would have had the numbers to show advertisers.
This is not hindsight. I mentioned this months ago when they increased the price of the magazine.
Warning for other publishers: Please don't try to enter the German market without taking into consideration the german mentality.
what is really sad is that this magazine has wonderful articles, a beautiful design and really is a good magazine...
It is a really good magazine for one Euro.
Now though, if Vanity Fair goes back to one Euro, they look as if they are floundering and doing badly.
One UK company said that it gave magazines about six issues to turn a profit. Vanity Fair is still losing money... What is the point? What are you trying to accomplish with this magazine?
At least I know what my magazine is doing. At least I am saving 669,990k euros a week with my branding project. Women in Germany love magazines. women in Germany love a good deal but women in German have no attachment to Vanity Fair.
Today Renia Edwards sent me the link to an article about Vanity Fair and how it is struggling in Germany.
Yes, of course you are struggling. Did you think spending 600k dollars a week would make a magazine successful in Germany? Germans are not spontaneous people. Germans are conservative. They make changes only when forced to make changes or when you show them that it is going to be useful OR if you are a good deal.
A magazine that is interesting and costs a Euro is a good deal and Germans would have continued to buy the magazine for one Euro. If you kept that strategy up for a year, you would have had enough people hooked on the magazine that an increase in price would have been ok and you would have had the numbers to show advertisers.
This is not hindsight. I mentioned this months ago when they increased the price of the magazine.
Warning for other publishers: Please don't try to enter the German market without taking into consideration the german mentality.
what is really sad is that this magazine has wonderful articles, a beautiful design and really is a good magazine...
It is a really good magazine for one Euro.
Now though, if Vanity Fair goes back to one Euro, they look as if they are floundering and doing badly.
One UK company said that it gave magazines about six issues to turn a profit. Vanity Fair is still losing money... What is the point? What are you trying to accomplish with this magazine?
At least I know what my magazine is doing. At least I am saving 669,990k euros a week with my branding project. Women in Germany love magazines. women in Germany love a good deal but women in German have no attachment to Vanity Fair.
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