Dell Tries To Be Pretty and Chic
After announcing that Dell is going to go into Wal Mart, Dell is now announcing that they are going into a high end department store.
Six colours. I am mildly excited about this. The problem is that if I see the name Dell at Wal Mart and I see the price tag at Wal Mart, I will have a hard time buying a Dell from Macy's.
Women are smart but we don't necessarily know what goes inside a computer. What we see when shopping is this. Ahhhh there is a Dell computer at Wal Mart (people who shop at Macy's also shop at Wal Mart for toilet paper) Then I go to Macy's and see the same name on the shelf for LOTS MORE MONEY. Oh, let me see.. this one is pink and green.. not tan...
Going into Wal Mart was a horrible move for Dell. It will take alot more than a little bit of color and a fancy store to correct that. Best thing would be to withdraw from Wal Mart but can they do it? The product that went into Wal Mart should have been a generic mark.. not the one you spent so long building up. Which consultant told you it would be a good move... Hopefully, you are using a new consulting company Dell... looks like you are going to need it.
Six colours. I am mildly excited about this. The problem is that if I see the name Dell at Wal Mart and I see the price tag at Wal Mart, I will have a hard time buying a Dell from Macy's.
Women are smart but we don't necessarily know what goes inside a computer. What we see when shopping is this. Ahhhh there is a Dell computer at Wal Mart (people who shop at Macy's also shop at Wal Mart for toilet paper) Then I go to Macy's and see the same name on the shelf for LOTS MORE MONEY. Oh, let me see.. this one is pink and green.. not tan...
Going into Wal Mart was a horrible move for Dell. It will take alot more than a little bit of color and a fancy store to correct that. Best thing would be to withdraw from Wal Mart but can they do it? The product that went into Wal Mart should have been a generic mark.. not the one you spent so long building up. Which consultant told you it would be a good move... Hopefully, you are using a new consulting company Dell... looks like you are going to need it.
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