Amazon, What Are you Really?
Sometimes you feel like a nut and sometimes you don't. Do you know that jingle? It is for a candy bar. How about "My bologna has a first name it is o-s-c-a-r, my bologna has a second name it is m-a-y-e-r." That jingle is for an American food company. Odd that I seem to remember the commercials from the 60s to 80s but I don't really remember commercials that I see today except "Do you Yahoo?"
Is this because I am not longer paying attention to advertising? Am I swamped by so much advertising that no single ad makes an impression anymore OR, are the ads just not that interesting. How about technology advertising... what advertising ad can you remember from today? Any good slogans or jingles?
How about companies? Do you know what Amazon's Slogan is? Do they have a Jingle? What exactly does Amazon do? Can you create an elevator pitch for Amazon? I know they sell books and merchandise but how could I know that Amazon has a serious side? Amazon actually offers services that are for business and have nothing to do with selling online books etc.
Amazon seems to have a few things inside that will surprise you and me like a payment service. Seems like a smart idea... are you paying attentionYahoo?
Yahoo always seems to be one step behind and seem to clutter up their business because they have no idea of what they do... no wait, this is what they say they are:
Yahoo! Inc. is a leading global Internet brand and one of the most trafficked Internet destinations worldwide. Yahoo! seeks to provide online products and services essential to users' lives, and offers a full range of tools and marketing solutions for businesses to connect with Internet users around the world. Yahoo! is headquartered in Sunnyvale, California.
Amazon is a store.. it is a good idea to have a payment service... That fits in well with their business and will help their clients use more of their services. Ebay is a store and has the payment system paypal.. that fits in with their model.
How does a payment system fit in with Google's business model? Those are questions that Yahoo should be asking. What questions are going through the head of the business development department at Yahoo? Hopefully they are not thinking of a payment system...
Copying other giants is OK for the first few times and then it just gets old.. is this an idea you are going to try to pursue Yahoo... should I be shaking my head with a sad smile and saying "and you too Yahoo?"
Is this because I am not longer paying attention to advertising? Am I swamped by so much advertising that no single ad makes an impression anymore OR, are the ads just not that interesting. How about technology advertising... what advertising ad can you remember from today? Any good slogans or jingles?
How about companies? Do you know what Amazon's Slogan is? Do they have a Jingle? What exactly does Amazon do? Can you create an elevator pitch for Amazon? I know they sell books and merchandise but how could I know that Amazon has a serious side? Amazon actually offers services that are for business and have nothing to do with selling online books etc.
Amazon seems to have a few things inside that will surprise you and me like a payment service. Seems like a smart idea... are you paying attentionYahoo?
Yahoo always seems to be one step behind and seem to clutter up their business because they have no idea of what they do... no wait, this is what they say they are:
Yahoo! Inc. is a leading global Internet brand and one of the most trafficked Internet destinations worldwide. Yahoo! seeks to provide online products and services essential to users' lives, and offers a full range of tools and marketing solutions for businesses to connect with Internet users around the world. Yahoo! is headquartered in Sunnyvale, California.
Amazon is a store.. it is a good idea to have a payment service... That fits in well with their business and will help their clients use more of their services. Ebay is a store and has the payment system paypal.. that fits in with their model.
How does a payment system fit in with Google's business model? Those are questions that Yahoo should be asking. What questions are going through the head of the business development department at Yahoo? Hopefully they are not thinking of a payment system...
Copying other giants is OK for the first few times and then it just gets old.. is this an idea you are going to try to pursue Yahoo... should I be shaking my head with a sad smile and saying "and you too Yahoo?"
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