Do you trust survey information as legitimate fact

So here is an article about a survey performed in the United States. If you read through the article, you find out that the survey covered 200 companies over 45 industries. what was the purpose of the survey and who did they survey specifically. college students? Professionals? Women?

Have you ever stopped and answered the questions for one of these surveys? What kind of survey would you waste your time on? I did one recently for podcasting that was mailed to me directly because I podcast but otherwise I avoid participating. I would rather have information that is a bit more focused and I hate the way they manipulate the information. Data is data and there are lots of ways of playing with the information to get the answer you want.


This survey says that customer satisfaction was higher for Yahoo than Google. Customer satisfaction? Did they survey the advertisers? Do Google and Yahoo really have the same customers?

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