Morphing of a business plan
I have been working on my business plan and it has been morphing. It started out as a business plan for entertainment software for individuals, the consumer, but the team at the incubator want me to be solving a problem with my plan, so everything has been pushed over to the commercial market. It seems that, with technology, it is much easier in Europe to tackle the commercial market. This change is ok but after doing research for several months, I can see that I will need substantial funds to start a new software company. More funds than I have in my German bank account. The number that we are throwing around is two million euros. Most of that money is not for production of the idea. That money is for the marketing of the product.
After doing research into the marketing and distribution of my software, I find that my biggest problem with this software is going to be distribution. For the last ten years the software industry has been complaining about the lack of distribution opportunties. How will I be able to get my software on the market so that others can buy it?
I do not have the money to do heavy marketing. I do not have two million Euros and even that much is conservative for marketing a new software product. If I can't do heavy marketing, how will I get people to look at my products and how am I going to get people to buy a software product. Having a store online is only good if people know that your store is there and putting software on Amazon will just mean that I will be competing with thousands of other software products with the same problem... how do you attract attention to your product so that people will click and buy.
The scientist who is helping to create my software is from Lyon and is Lebanese. He is super smart and actually has business sense. He is starting his own company that helps you pick music. Since he is a university professor, he gets to use the university grad students as his helpers in developing the project which is www.ghanni.com. He will use a program he has already developed as the base of my software project. The thing that I really enjoy about this is knowing that an idea I had in Berlin while staring at a white wall can actually be created.... it is not a figment of my imagination.
After doing research into the marketing and distribution of my software, I find that my biggest problem with this software is going to be distribution. For the last ten years the software industry has been complaining about the lack of distribution opportunties. How will I be able to get my software on the market so that others can buy it?
I do not have the money to do heavy marketing. I do not have two million Euros and even that much is conservative for marketing a new software product. If I can't do heavy marketing, how will I get people to look at my products and how am I going to get people to buy a software product. Having a store online is only good if people know that your store is there and putting software on Amazon will just mean that I will be competing with thousands of other software products with the same problem... how do you attract attention to your product so that people will click and buy.
The scientist who is helping to create my software is from Lyon and is Lebanese. He is super smart and actually has business sense. He is starting his own company that helps you pick music. Since he is a university professor, he gets to use the university grad students as his helpers in developing the project which is www.ghanni.com. He will use a program he has already developed as the base of my software project. The thing that I really enjoy about this is knowing that an idea I had in Berlin while staring at a white wall can actually be created.... it is not a figment of my imagination.
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