Frankfurt BookMesse 2006
The fact that Sofia is a distribution and publishing company means that I get to go to places like the Frankfurt BookMesse www.buchmesse.de which is the largest book fair in the world. I visited the Book fair last year and fell in love. In one space, thousands of people who love books, CDs and movies met to discuss, sell and buy books... What a wonderful environment. After spending time at the Frankfurt Fair, I knew I needed to be there with my own stand and I registered Sofia as a participant.
Today, I got notification of where my stand is located. I am located in section 3.0 and I am stand J344. It is very important to know where the stand is located because the Fair is enormous and uses several buildings. Sofia is going to be in the children's section. Next year we will be able to have a stand in several areas but we do not have the licensing for the adult products yet so we will be promoting our children's product line.
In my quest for quality material, I met today with Roxey Lau who is a career/life coach. I am organizing material for our adult education product line and I had an idea last week about helping people after bankruptcy. There are lots of books that help people with their finances before/after bankruptcy but their are no books that address the person. The majority of people who go bankrupt in the United States cite three main causes. They have immense medical bills, they have lost their job or they have gone through a divorce. All three of these situations are stressful and the bankruptcy just adds to the stress. Last year 2 million people filed bankruptcy in the United States. Each person who files bankruptcy is required by the court to get counseling for their finances but not for themselves. We want to address the individual and their emotional/physical well being. I have the outline for the book and a marketing strategy and now that Roxey is interested we can start creating the book. We will be creating the book for the US market but writing it here in beautiful Bavaria.
As part of the marketing for the children's product line, we are going to have a children's camp that uses one of our products. I already have buyers for the product line but what I want are people interested in selling the products and I think teachers/parents are good candidates for this role. The class is a nice way to show reps how the products work and to get testimonials for our website. The children's product line is http://www.hocus-lotus.edu
I think today was a wonderful start to the week.
Today, I got notification of where my stand is located. I am located in section 3.0 and I am stand J344. It is very important to know where the stand is located because the Fair is enormous and uses several buildings. Sofia is going to be in the children's section. Next year we will be able to have a stand in several areas but we do not have the licensing for the adult products yet so we will be promoting our children's product line.
In my quest for quality material, I met today with Roxey Lau who is a career/life coach. I am organizing material for our adult education product line and I had an idea last week about helping people after bankruptcy. There are lots of books that help people with their finances before/after bankruptcy but their are no books that address the person. The majority of people who go bankrupt in the United States cite three main causes. They have immense medical bills, they have lost their job or they have gone through a divorce. All three of these situations are stressful and the bankruptcy just adds to the stress. Last year 2 million people filed bankruptcy in the United States. Each person who files bankruptcy is required by the court to get counseling for their finances but not for themselves. We want to address the individual and their emotional/physical well being. I have the outline for the book and a marketing strategy and now that Roxey is interested we can start creating the book. We will be creating the book for the US market but writing it here in beautiful Bavaria.
As part of the marketing for the children's product line, we are going to have a children's camp that uses one of our products. I already have buyers for the product line but what I want are people interested in selling the products and I think teachers/parents are good candidates for this role. The class is a nice way to show reps how the products work and to get testimonials for our website. The children's product line is http://www.hocus-lotus.edu
I think today was a wonderful start to the week.
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