Apple's Window of Opportunity
I just read an interesting article by a professor in California
It is interesting how such a large company as Apple could forget one of its core products because a new product is in the limelight.
I just wrote a comment this morning on someone's blog about why they should buy an Apple computer. I did not go into great detail but I wanted the blogger to know that owning an Apple is actually a pleasure and worth the added expense.
A friend of mine always compares things to cars so I will compare my apple computer to a car. If my Apple computer was a car, it would be a BMW Mini. Small, fun, quick and interesting. I can't compare my friend's IBM computer to any cars. Most cars can go at least one year without breaking down. How is it that cars can go one hundred thousand miles before falling apart but an IBM laptop can't make it around the corner.
I know that the operating system is one of the problems that my friend is experiencing. His windows environment keeps crashing. That is fine if you are playing and are working to build up your patience in a twisted Zen experiment but when you have a fifty page power point presentation disappear, you realize that you want a computer that is reliable and will work for you not against you.
Apple has a lot of potential to build up market share or sell their operating system to companies willing to pay for a system that does not crash when you open more than two programs. Apple has the ability to increase market share because people want a computer that is created for the new media society. A computer with all the right software and that is easy to use.
It will be interesting to see if Apple starts taking their computers more seriously. I like this professors idea of having someone in charge of increasing the distribution channel. How about bundling an iPod and iphone with the computers. Make it the New Media Package.
With any major purchase, a few extra dollars doesn't really matter, right?
It is interesting how such a large company as Apple could forget one of its core products because a new product is in the limelight.
I just wrote a comment this morning on someone's blog about why they should buy an Apple computer. I did not go into great detail but I wanted the blogger to know that owning an Apple is actually a pleasure and worth the added expense.
A friend of mine always compares things to cars so I will compare my apple computer to a car. If my Apple computer was a car, it would be a BMW Mini. Small, fun, quick and interesting. I can't compare my friend's IBM computer to any cars. Most cars can go at least one year without breaking down. How is it that cars can go one hundred thousand miles before falling apart but an IBM laptop can't make it around the corner.
I know that the operating system is one of the problems that my friend is experiencing. His windows environment keeps crashing. That is fine if you are playing and are working to build up your patience in a twisted Zen experiment but when you have a fifty page power point presentation disappear, you realize that you want a computer that is reliable and will work for you not against you.
Apple has a lot of potential to build up market share or sell their operating system to companies willing to pay for a system that does not crash when you open more than two programs. Apple has the ability to increase market share because people want a computer that is created for the new media society. A computer with all the right software and that is easy to use.
It will be interesting to see if Apple starts taking their computers more seriously. I like this professors idea of having someone in charge of increasing the distribution channel. How about bundling an iPod and iphone with the computers. Make it the New Media Package.
With any major purchase, a few extra dollars doesn't really matter, right?
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