How Banking and Technology Companies Have the Same Branding Issues
For the last few weeks, I have had this project on my virtual desk.
http://www.figlobalgroup.com/
I finished the first podcast and after listening to it a few times, I realized that technology companies should listen to this podcast about banking.
Why? Well, banking is an industry struggling with branding and so struggles technology companies. These two industries have quite a bit in common and both are struggling with the issue of identity with female consumers.
Here are some common factors:
The industry is dominating by a few large giants who move slowly
For women, there is no brand that dominates the market.
The technology and banking companies both try to tackle problems which are not important to the consumer and ignore the problems which are of great importance to the buyers.
Really, after creating this podcast, I am certain that Dr. Kern could change technology companies with his ideas..... Just substitute Technology for Bank and off you go...
http://www.figlobalgroup.com/
I finished the first podcast and after listening to it a few times, I realized that technology companies should listen to this podcast about banking.
Why? Well, banking is an industry struggling with branding and so struggles technology companies. These two industries have quite a bit in common and both are struggling with the issue of identity with female consumers.
Here are some common factors:
The industry is dominating by a few large giants who move slowly
For women, there is no brand that dominates the market.
The technology and banking companies both try to tackle problems which are not important to the consumer and ignore the problems which are of great importance to the buyers.
Really, after creating this podcast, I am certain that Dr. Kern could change technology companies with his ideas..... Just substitute Technology for Bank and off you go...
Comments