Where Are The Female Directors In Singapore?

So I am going to be in Singapore for a little bit and I am excited to meet the artistic community of this city. So far I have been playing tourist and working on my tan along with my websites so networking has not really been happening but today on my way to my walking tour, I passed a poster that talked about the creative directors in Singapore.

The first thing that struck me was that it was an interesting Ad. Placing creative people on an advertisement but look closely. When I stopped to take the photograph, I realized there are no women in the poster... not even a token female...

That made me wonder what kind of network exists for women creatives in Singapore and whether this is going to be a futile search.

To help build a Singapore network, I went ahead and created my facebook profile today. I also created a few groups to go with my podcasts.

I told you a few weeks ago that I made a serious decision about the direction of my company and my decision was enforced by the announcement this week by the NY Times. The New York Times decided to make most of their content online free since they make more money off of advertisers than from subscribers.

I decided that this was a better strategy. I have unique and interesting content. I will provide it for free and start getting advertisers that are interested in targeting the female market.

The focus of my company is to create a publishing and distribution company. I am now publishing on the internet and I need to increase the brand recognition so that I can start distributing...

How do you increase the awareness of your brand?

1. Become an expert in your niche.
2. Have an interesting logo/brand name and make sure that people will think of your company when they need to buy the specific product. In my case, I am interested in distributing multi media and technology products to women.
3. Focus on your specific niche (of women.. All Women would be an enormous challenge).
4. Don't give up. It takes time, energy and a little blood.

OK. I have to go back to work.