Another Infobit from "Life is Not Complete Without Shopping" by Chua Beng Huat
So, I am still reading this book about consumerism in Asia with an emphasis on Singpore. Today's quote gives you some insight into how they think...
The first quote is about the TV show Friends.
"The episode then ends with them returning to either of the two hang-outs to lick their wounds. One may say that it is these personal wounds that bind them together; a bunch of beautiful losers against the rest of the cold real world out there...However that they are all occupational losers make them unlikely role models for Singaporean viewers in a similar age-group."
"Indeed, the "Singapore Dream" a trope which engages local politicians and policy orientated academics from time to time is cast entirely in terms of property and cars. Their unaffordability has cast a pall of pessimism among young professionals."
what is the Singapore Dream? The joke is that it is Cash, Car, Credit card, Condominium, and membership to a Country club... The five Cs.
For an essay on the Singapore dream go to this link.
Tomorrow I will give you a quote about some of the advertising in Singapore. Why Western and Japanese advertising does not work/make sense for Singapore. They may be Asian but each country in Asia has their cultural foundation and Singapore is a mixture of several making it a unique society.
The first quote is about the TV show Friends.
"The episode then ends with them returning to either of the two hang-outs to lick their wounds. One may say that it is these personal wounds that bind them together; a bunch of beautiful losers against the rest of the cold real world out there...However that they are all occupational losers make them unlikely role models for Singaporean viewers in a similar age-group."
"Indeed, the "Singapore Dream" a trope which engages local politicians and policy orientated academics from time to time is cast entirely in terms of property and cars. Their unaffordability has cast a pall of pessimism among young professionals."
what is the Singapore Dream? The joke is that it is Cash, Car, Credit card, Condominium, and membership to a Country club... The five Cs.
For an essay on the Singapore dream go to this link.
Tomorrow I will give you a quote about some of the advertising in Singapore. Why Western and Japanese advertising does not work/make sense for Singapore. They may be Asian but each country in Asia has their cultural foundation and Singapore is a mixture of several making it a unique society.
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