Why don't you like me - Software publisher does not buy Neuronfarm
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Last week was a great week. I finished a 50,000 word novel, I figured out how to podcast and I got an email from Neuronfarm saying they were tossed away like yesterday's newspaper.
I know for a small company how hurtful it is for someone to say they love your idea and then decide you are too expensive to acquire. I know what it is like to have someone say "Yes, I will make the journey easier for you" and then in a few short moments make you feel like the mountain you are climbing just became everest instead of zugspitze (highest mountain in Germany).
Neuronfarm has a great product but no market share or branding. This is a problem with many small companies. Small companies feel that all the work they put into their projects should be valued. They are wrong and this is not school. Everybody is expected to work hard. You slave because you love your idea and the by product of that slavery is a market share and branding... if you can't show that, too bad. It isn't that they don't like you.
In the software and multi media markets, there are great products developed but gettting them onto the market through traditional channels costs millions of dollars. That is a big gamble for an established company. As a start up, you make the gamble because you are an entrpreneur and you refuse to accept defeat for a VERY LONG TIME. A large company will not take the gamble. They want guarantees. They want profits. They want a product with an established market share and branding.
What am I going to do with Neuronfarm? I am going to ask them to give me their company. Maybe they are just tired of trying. They are not entrepreneurs but educators. People who are not equiped for a mountain trek. I have already started climbing and I refuse to stop except for maybe an oxygen boost so I don't see why I can't take them with me.
I have to figure out how to take them with me... but I have an idea. I have plenty of ideas.
Last week was a great week. I finished a 50,000 word novel, I figured out how to podcast and I got an email from Neuronfarm saying they were tossed away like yesterday's newspaper.
I know for a small company how hurtful it is for someone to say they love your idea and then decide you are too expensive to acquire. I know what it is like to have someone say "Yes, I will make the journey easier for you" and then in a few short moments make you feel like the mountain you are climbing just became everest instead of zugspitze (highest mountain in Germany).
Neuronfarm has a great product but no market share or branding. This is a problem with many small companies. Small companies feel that all the work they put into their projects should be valued. They are wrong and this is not school. Everybody is expected to work hard. You slave because you love your idea and the by product of that slavery is a market share and branding... if you can't show that, too bad. It isn't that they don't like you.
In the software and multi media markets, there are great products developed but gettting them onto the market through traditional channels costs millions of dollars. That is a big gamble for an established company. As a start up, you make the gamble because you are an entrpreneur and you refuse to accept defeat for a VERY LONG TIME. A large company will not take the gamble. They want guarantees. They want profits. They want a product with an established market share and branding.
What am I going to do with Neuronfarm? I am going to ask them to give me their company. Maybe they are just tired of trying. They are not entrepreneurs but educators. People who are not equiped for a mountain trek. I have already started climbing and I refuse to stop except for maybe an oxygen boost so I don't see why I can't take them with me.
I have to figure out how to take them with me... but I have an idea. I have plenty of ideas.
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