Sofia Verlag, Inc. Podcasts

I just finished my first podcast. I recorded the podcast with Garageband and have the podcast sitting at my podcast blog

If you have been reading my blog, you know that I struggle daily with the idea of how to get this company moving forward and in the right direction. Florian Dargel suggested I give something away. Give something away? What do I give away and how do I convince my content producers that this is a good idea? Do you know how hard it is to get small companies to let go of even a minute of their product? I decided to stop waiting for my clients to be reassured that one minute gifted will bring them customers. I decided to show them. I am going to give away one segment of a book a week and podcast Sofia Magazine. Both of these products will be available on itunes for free.

I want to draw attention to the name Sofia Verlag so that Sofia becomes a brand. I need to develop a brand so that I can capature a market share so that I can dominate the distribution channel. I know, it is late and I am chanting the mantra "Branding, Branding, Branding." This is the mantra for all small companies.. we need this as much as we need caffeine and customers.

It is late, if you want to hear what I sound like, go check out my podcast. It is a good hear.

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