What Kind Of Car IS That?

Unfortunately for me, I know cars. This little bit of knowledge for a women can sometimes be useful (BMW Z8) or it can be painful. Why did I give you a link to a Gwen Stefani Video? Did you watch the video? There is a specific car company that paid lots of money to have a product placement in this music video. I counted how many times I saw the back and front bumpers of this car...At least six times in this music video. I saw the video while I was at the gym and it really annoyed me that I kept seeing the chrysler logo. I would consider this an example of poor product placement. The last part of this commercial/video shows the front and back bumper of the Police Car three times and the Front and back bumper for the SUV three times. This is what it feels like :

Oh, there is the front of the car. Oh, there is the side of the car, Why am I seeing the back bumper of this car? Oh, there is the front of the car, oh there is the side of the car. Why am I seeing the back bumper of that car?

I am used to seeing poor product placement in movies (IROBOT and Converse Sneakers) but this is the first time I really noticed it in a music video.

While doing research for an article on product placement for expat entrepreneur, I found statistics for video games, movies and television. I didn't even realize that music videos would be a category that I would need to include.

Now I know. Now You know.

I will be posting the article about product placement tomorrow on SofiaMagazine.